MinervaEvent_system_hero1

Event Graphic System
Visual design system
for Minerva Events

Minerva‚Äôs event graphic system is a sub-system within the Minerva brand. With all four cohorts active, Minerva will have at least 40 events per year. The challenge was to bring the events together through a cohesive visual system that tells a story of the student experience, and to provide a guideline for future designers on the team. 

I created this visual system while simultaneously creating events assets for events as they occur. The system is meant to be foundational yet flexible to accommodate for iterative processes common at Minerva. 

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